Icon
For Online Fitness Coaches Only

4x your ad spend in new client revenue within 90 days, or we work free until you do.

  • Stop praying for a viral post, start signing new 1-on-1 clients every week.
  • We walk every step with you.
    Not done-for-you. Done-WITH-you.
  • Income you can plan around, no more feast-or-famine months.
Done with you, not outsourced90-day guaranteeWe work free until you 4x

The Blueprint:
four systems,
one business.

1. Offer

Charge more. Sell easier.

  • We build a signature offer so specific your client feels read
  • We price around the transformation, not the hours
  • We stack the value until saying yes is the obvious choice
  • We craft an offer that sells before you're ever on a call
2. Traffic

Reach buyers on demand.

  • We replace praying for reach with paid traffic you control
  • We run Meta ads built on what works now, not boosted posts
  • We put your offer in front of cold strangers who fit your profile
  • We turn your ad spend into booked calls you can forecast
3. Funnel

Only qualified leads ever reach your calendar.

  • We build a short video that sells your offer around the clock
  • We add a qualifying form that screens tire-kickers
  • We send pre-sold, pre-qualified calls straight to your calendar
  • We put you in front of people who are ready to pay
4. Close

Know exactly why every call closes, or doesn't.

  • We hand you a script that does the heavy lifting on every call
  • We review your calls line by line, moment by moment
  • We pinpoint the exact spots good leads slip through your fingers
  • We coach you on what to say instead, so the next one closes
NOT THEORY

This is the actual machine built.

Here's the real system you'll have running on your own accounts.

The exact funnel we build with you. From content to landing page, qualifying form, and booking calendar, all working together to turn a cold viewer into a booked call.

The live Meta Ads dashboard we set up and connect to your ad account so you can view all your ad performance in real time, whenever you want. (This is an example)

Ad swipe file

The living ad swipe file we build for you. We use the Facebook Ads Library and AI to dissect winning ads in forensic detail, then auto-update a Notion board you can access anytime.

THE PATH

What happens after you say yes.

Here's the exact path from signing to a calendar full of qualified calls.

  1. 1
    KICKOFF

    We map your numbers.

    We dig into your offer, your ideal client, and your margins on a working call, so every build decision is based on your business, not a template.

  2. 2
    BUILD

    Time to build the machine.

    Offer, content, landing page, qualifying form, and booking calendar, assembled together so it sounds like you, not an agency.

  3. 3
    LAUNCH

    Your ads go live.

    We put your offer in front of cold strangers who fit your profile, on paid traffic you control, and start filling the top of your funnel.

  4. 4
    OPTIMIZE

    We tune it every week.

    Weekly check-ins, line-by-line call reviews, and kill-or-scale calls on the data, so your cost per call drops and your close rate climbs.

  5. 5
    SCALE

    Hit 4x, or we keep working free.

    Qualified calls flow to your calendar on a budget you control. Hit the guarantee and we scale spend. Miss it and we work free until you do.

Tomasso, founder of Icon Agency
Why Icon

No guru. Just the person who'll build it with you.

I'm Tomasso, founder of Icon Agency. I've spent 5+ years running paid acquisition for e-com and local service brands, learning exactly what turns ad spend into profit long before I brought it to the coaching world. I'm not here to sell you a course and disappear once the contract's signed: I build your entire client-acquisition system with you, on your account, with my hands on every piece. I went deep on the offers, ads, and funnels that work for online coaches today, and I built the whole machine before I ever charged a coach to use it. That's exactly why I can put my name on a real promise: 4x your ad spend in 90 days, or I work free until you do.

Tomasso - Founder, Icon Agency

The Guarantee

4x your ad spend in 90 days, or I work free until you do.

No fine print built to wriggle out of it. Here's exactly what that means:

  • The number:For every $1 you put into ad spend, the system is built to return at least $4 in new client revenue.

  • The window:You hit 4x within 90 days of going live. A real deadline, not a vague promise.

  • The fallback:If you don't, I keep building, running, and optimizing at no further fee until you do.

Why I can promise this: I don't take everyone. On the call, I make sure the pieces are there for this to actually work. If they're not, I'll tell you that and the next steps you need to take if you want to make this work. I'd rather turn you away than take money I can't 4x. That's why the button says "See If I Qualify," not "Buy Now."

Questions

Everything you're probably wondering.

Is this you?

Built for serious coaches. Not for everyone.

This is for you if…

  • You're an online coach who already gets clients real results
  • You've got an audience that proves people want what you do
  • You're ready to invest in ad spend to grow on purpose, not by luck
  • You want a system you own, not a dependency on an agency
  • You're done with feast-or-famine months and want predictable client flow

This isn't for you if…

  • You're looking for a magic button that works with zero effort
  • You don't have an offer people already pay for
  • You want someone to hand you leads and take no part in the process
  • You're not willing to put any budget behind paid traffic
  • You need money this week and can't think past the next 90 days

Stop hoping the algorithm sends you clients.

Install the system that turns ad spend into booked calls and signed clients. 4x in 90 days, or I work free until you do.

Done with you, not outsourced90-day guaranteeWe work free until you 4x

Takes 30 seconds. Limited spots each month.